CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today

Karen Jones

A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground.

Prof. Merlin Stone is a leading authority on marketing and customer management and has published numerous books and articles on these subjects.

Bryan Foss is director of www.fossinitiatives.com and an advisor to a portfolio of fast-growing international companies.