Consumer Behavior, Public Relations, Customer Service, Consumer Guides
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Overview
In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into consumer characteristics and needs, and use these insights to improve business decisions.Book Details
Published
June 17, 1997
Publisher
Prentice Hall
Pages
183
Format
Paperback
ISBN
9780133286670