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Designer's Guide to Creating Corporate Identity Systems

Name: Designer's Guide to Creating Corporate Identity Systems
Author: Rose DeNeve
ISBN: 9780891344414

by Rose DeNeve

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Overview

A designer's guide to producing identity systems that work, from pinpointing the client's needs to producing the actual system.

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Editorials

Booknews

Not about I.D. cards for employees, but a guide for graphic designers to the entire process of developing an effective and appropriate identity for a client corporation, from simple stationary and business card packages to complex systems involving many different applications. Includes 20 case studies. Profusely illustrated. No bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)