Engineering, Transportation & Technology Industries - Management, Airline Industries, Strategies for Managers, Air Freight & Airline Industries
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Overview
This book applies the principles of strategic management to the field of aviation. The objective is to effectively communicate what every student of aviation needs to know about crafting and executing business strategies. Its key feature is the thorough coverage of strategy-related changes in the business landscape in the field of aviation as driven by globalization and the technological revolution. The result is a comprehensive and multifaceted teaching/learning package.Synopsis
This book applies the principles of strategic management to the field of aviation. The objective is to effectively communicate what every student of aviation needs to know about crafting and executing business strategies. Its key feature is the thorough coverage of strategy-related changes in the business landscape in the field of aviation as driven by globalization and the technological revolution. The result is a comprehensive and multifaceted teaching/learning package.
Book Details
Published
February 1, 2006
Publisher
Ashgate Publishing, Limited
Pages
202
Format
Hardcover
ISBN
9780754636182