Designing Effective Communications: Creating Contexts for Clarity and Meaning

• Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration

• Exciting for students and teachers of graphic arts and communication

In the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional “the medium is the message” theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.

• Groundbreaking ideas on how we communicate a message

• Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration

• Exciting for students and teachers of graphic arts and communication

In the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional “the medium is the message” theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.

Jorge Frascara is a renowned authority on communication design. A former president of Icograda, and chairman of art and design at the University of Alberta, he has taught for nearly forty years. He has published more than fifty articles in leading journals, and is the author of the book Communication Design. He lives in Alberta, Canada.