Designing Health Communication Campaigns: What Works?
Thomas E. Backer, Everett M. Rogers, Pradeep SoporyBooks.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Overview
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Synopsis
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Booknews
Identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered. An overview and general approaches are followed by about five- page interviews with veteran campaigners. No index. Annotation c. Book News, Inc., Portland, OR (booknews.com)