Web Programming/Development, Internet & World Wide Web, Writing
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Overview
An all-in-one resource on writing, organizing, and delivering Web contentAfter nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the basesfrom key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
Book Details
Published
February 4, 2002
Publisher
New York : John Wiley & Sons, 2002.
Pages
400
Format
Textbook
ISBN
9780471146117