Dictionary of Business

Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business—accounting, marketing, product development, operations, human resources, to name but some—fit together and interrelate.

This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.

A core reference for anyone who wants to do well in business, this book outlines simple definitions and provides an analysis of concepts and business activities.

A core reference for anyone who wants to do well in business, this book outlines simple definitions and provides an analysis of concepts and business activities.

Graham Bannock is a former managing director of the Economist Intelligence Unit and coauthor of the Dictionary of Economics and the International Dictionary of Finance.

Evan Davis is economics editor of the BBC and coauthor of the Dictionary of Economics.

Paul Trott is a senior lecturer at the Business School, Portsmouth University and the author of Managing Innovation and New Product Development.

Mark Uncles is professor of marketing at the University of New South Wales in Sydney and coeditor of the Australasian Marketing Journal.