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Economic Integration, E-Commerce - History & Culture, E-Commerce - General & Miscellaneous, Society & Cyberculture, Internet & World Wide Web - General & Miscellaneous, Communications - General & Miscellaneous, Telecommunications Technology
Digital Capitalism: Networking the Global Market System by Dan Schiller — book cover

Digital Capitalism: Networking the Global Market System

by Dan Schiller
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Overview

Cyberspace not only exemplifies but spearheads the greater political economy of which it has become such a critical part. The networks that comprise cyberspace were originally created at the behest of government agencies, military contractors, and allied educational institutions. However, over the past generation or so, a growing number of these networks began to serve primarily corporate users. Under the sway of an expansionary market logic, the Internet began a political-economic transition toward what Dan Schiller calls "digital capitalism."

Schiller traces these metamorphoses through three critically important and interlinked realms. Parts I and II deal with the overwhelmingly "neoliberal" or market-driven policies that influence and govern the telecommunications system and their empowerment of transnational corporations while at the same time exacerbating exisiting social inequalities. Part III shows how cyberspace offers uniquely supple instruments with which to cultivate and deepen consumerism on a transnational scale, especially among privileged groups. Finally, Part IV shows how digital capitalism has already overtaken education, placing it at the mercy of a proprietary market logic.

Synopsis

Cyberspace not only exemplifies but spearheads the greater political economy of which it has become such a critical part. The networks that comprise cyberspace were originally created at the behest of government agencies, military contractors, and allied educational institutions. However, over the past generation or so, a growing number of these networks began to serve primarily corporate users. Under the sway of an expansionary market logic, the Internet began a political-economic transition toward what Dan Schiller calls "digital capitalism."

Schiller traces these metamorphoses through three critically important and interlinked realms. Parts I and II deal with the overwhelmingly "neoliberal" or market-driven policies that influence and govern the telecommunications system and their empowerment of transnational corporations while at the same time exacerbating exisiting social inequalities. Part III shows how cyberspace offers uniquely supple instruments with which to cultivate and deepen consumerism on a transnational scale, especially among privileged groups. Finally, Part IV shows how digital capitalism has already overtaken education, placing it at the mercy of a proprietary market logic.

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Editorials

Robert McChesney

In Digital Capitalism...Dan Schiller provides a compelling and sobering view of the democratic potential of the Internet. -- Lingua Franca, "Breakthrough Books"

Publishers Weekly - Publisher's Weekly

"In the 1980s capitalism triumphed over communism. In the 1990s it triumphed over democracy and the market economy." So begins The Post-Corporate World: Life After Capitalism, the latest salvo from David C. Korten (When Corporations Rule the World). In four sections of three or four chapters each, Korten lays out how it happened and what we can do about it, using model communities that have already begun to "treat money as a facilitator, not the purpose, of our economic lives." 25,000 first printing. (Berrett-Koehler and Kumarian, co-publishers, $27.95 300p ISBN 1-57675-051-5; Mar.) Can the Net really foster, as in Bill Gates's phrase, "friction-free capitalism"? How about "robust direct democracy"? In Digital Capitalism: Networking the Global Marketing System, Dan Schiller, professor of communications at UC-San Diego, turns a skeptic's eye to the screen. After reviewing how Internet technology differs from previous forms of telecommunication (and how a "Neoliberal" agenda drove its development), Schiller examines its ever-closer ties with commerce and prognostications for educational revolution. His conclusion: "Digital capitalism has strengthened, rather than banished, the ago-old scourges of the market system: inequality and domination." (MIT, $29.95 320p ISBN 0-262-19417-1; Apr.) Oxford professor of politics John Gray has been an acknowledged influence on Margaret Thatcher, and his writings were appropriated by Britain's New Right. It was thus astonishing to U.K. readers that, in False Dawn: The Delusions of Global Capitalism, Gray does an about-face and argues against a market untethered to cultural foundations within particular societies. Updated with a chapter on the controversy it sparked on its U.K. release, the American version further stresses the all-too-apparent instability of global markets. (New Press, $25 272p ISBN 1-56584-521-8; Apr.)

Book Details

Published
April 13, 1999
Publisher
MIT Press
Pages
320
Format
Hardcover
ISBN
9780262194174

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