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Overview
This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
Synopsis
This resource for the managers of multi-national companies explains the cultural context in which Indian business operates. The emphasis throughout is on identifying those strategies that will work well for foreign investors, and a number of examples are given of both successful and unsuccessful attempts to penetrate the Indian market. Kumar teaches at the Aarhus School of Business in Denmark and Sethi is managing director of a leading Indian business consultancy. Annotation ©2006 Book News, Inc., Portland, OR
Editorials
From the Publisher
"Managers of multinational companies easily recognize the paradox of doing business in India: it is both an enormous opportunity and a formidable challenge. Doing Business in India first demystifies the country for Western managers. By describing the underpinnings that animate the behavior of Indian businessmen, bureaucrats, politicians, and managers, it imparts much needed understanding of the country. The book then lays out sensible ways by which Western managers could build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India."
--Srinivasa Rangan, Professor of Strategy and International Business, Babson College, Massachusetts and Co-author of the best selling book Strategic Alliances: An Entrepreneurial Approach to Globalization
"Doing Business in India. A Guide for Western Managers is a timely and welcome door-opener to India which is rapidly evolving as a major global actor. I find the focus on software industry well motivated, and I am proud to see Wartsila´s success as a case study."
--Paula Lehtomäki, Minister for Foreign Trade and Development of Finland
"Having been working with Indians and Indian companies and Government agencies for some years it was with great expectations I started reading this book. I found the book very interesting, to the point and of great value. In my mind it is more than a guide as it gives some of the fundamental historical and cultural background necessary for a westerner to understand how and what makes Indian businessmen tick. I am convinced the book will be a must for Western Managers wanting to explore business opportunities in India"
--Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director Innovation Norway (ret.)
“Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points.”
--Rafiq Dossani, Senior Research Scholar, Stanford University