Ethnic & Race Relations, Anthropology, Media & Communications, Asia - International Business, Management & Leadership
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Overview
This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable.Editorials
Booknews
To prepare westerners for professional contacts with Japanese associates, markets, and audiences, Goldman combines analyses of Japanese society, corporate culture, and communication protocol with a walk through a broad array of strategic communication venues and contact situations with the Japanese. In addition to the full chapters on facets of US-Japanese communication, culture, business and management, he also presents a series of brief exercises and fast messages pertaining to an eclectic assortment of intercultural issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
September 1, 1994
Publisher
Albany : State University of New York Press, c1994.
Pages
338
Format
Hardcover
ISBN
9780791419458