Doing Research in the Real World

Gray's practically-oriented text for researchers in business studies, education, and the social sciences provides an introduction to the skills needed to design and implement a research project. The text covers principles and planning for research; methodologies including experimental and quasi-experimental research designs, descriptive and analytical surveys, case studies, and evaluations; primary data collection methods including questionnaires, interviewing, observation, and unobtrusive measures; analysis and report writing; and action research, or analyzing the world and also trying to change it. Gray teaches in the School of Management at the U. of Surrey, UK. Annotation ©2004 Book News, Inc., Portland, OR