E-Business and E-Commerce for Managers

This new book by the world's leading programming language textbook authors guides you through the most exciting business era since the Industrial Revolution.

Dr. Harvey M. Deitel and Paul J. Deitel are the principals of Deitel & Associates, Inc., the internationally recognized corporate training and content-creation organization specializing in e-Business, e -Commerce, Internet, World Wide Web and software technologies. In e-Business & e-Commerce for Managers, the Deitels and their colleague, Kate Steinbuhler, discuss the Internet, the Web, e-Business and e-Commerce topics including:

• e-Business/e-Commerce Models
• "Clicks-and-Mortar" Businesses
• Building e-Businesses
• Turnkey e-Business Solutions
• Online Monetary Transactions
• Hardware, Software, Communications
• Wireless Internet and m-Business
• Internet Security/Digital Signatures
• Public Key Cryptography/SSL/SET™
• e-Marketing/e-Advertising
• Partnering/Affiliate Program Models
• e-Customer Relationship Management
• Legal/Ethical Issues/Internet Taxation
• Copyright/File Sharing
• Privacy/Personalization/Cookies
• Globalization/Localization
• Social and Political Issues/Cybercrime
• Web Access for People with Disabilities
• Online Industries
• Online Banking and Investing
• e-Learning/Web-Based Training
• e-Publishing/Online News Services
• Online Entertainment/Interactive Television
• Online Career Services

e-Business & e-Commerce for Managers includes extensive pedagogic features:

• Terminology, chapter summaries, self-review exercises and answers, exercises
• Internet and World Wide Web resources sections withURLs of important Web sites
• Challenging projects that encourage students to visit and analyze key Web sites

A unique feature of the book is the optional case study on programming an e-business. Designed for non-programmers, this case study leads the reader step-by-step through the implementation of a storefront e-business. It develops a multi-tier, client/server architecture, teaches HTML through the intermediate level and carefully introduces eight other popular technologies for building e-businesses: JavaScript (for making Web pages dynamic), ASP (Active Server Pages; for processing client requests), VBScript (for programming the business logic on the server), ADO (ActiveX Data Objects; for generically accessing a variety of databases), SQL (for making database queries), HTTP (HyperText Transfer Protocol; for transferring information over the Web),

(eXtensible Markup Language; for describing data) and XSL (eXtensible Stylesheet Language; for formatting

-encoded data).

e-Business & e-Commerce for Managersis the centerpiece of a complete family of resources for teaching and learning e-Business & e-Commerce, including companion Web sites.

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business!

e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database.

For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.

Booknews

Aimed at undergraduate level business students, this textbook provides information on issues related to the setting up and operation of an online business. Topics covered include (but are not limited to) online trading, customer relationship management, marketing and advertising, e-banking, internet globalization, taxation, web site design and maintenance, cryptography, wireless communications, copyright and file sharing issues, and programming. A number of online business case studies are also presented. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Dr. Harvey M. Deitel, CEO of Deitel & Associates, Inc., has 40 years in the computing field including extensive industry and academic experience. He is one of the world's leading computer science instructors and seminar presenters. Dr. Deitel earned B.S. and M.S. degrees from the Massachusetts Institute of Technology and a Ph.D. from Boston University. He has 20 years of college teaching experience including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates, Inc. with Paul J. Deitel. He is author or co-author of several dozen books and multimedia packages and is currently writing many more. With translations published in Japanese, Russian, Spanish, Elementary Chinese, Advanced Chinese, Korean, French, Polish and Portuguese, Dr. Deitel's texts have earned international recognition. Dr. Deitel has delivered professional seminars internationally to major corporations, government organizations and various branches of the military.

Paul J. Deitel, Executive Vice President of Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology's Sloan School of Management where he studies Information Technology. Through Deitel & Associates, Inc. he has delivered Internet and World Wide Web courses and programming language classes for industry clients including Compaq, Sun Microsystems, White Sands Missile Range, Rogue Wave e Software, Computervision, Stratus, Fidelity, Cambridge Technology Partners, Lucent Technologies, Adra Systems, Entergy, CableData Systems, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, IBM and many other organizations. He has lectured on for the Boston Chapter of the Association for Computing Machinery, and has taught satellite-based courses through a cooperative venture of Deitel & Associates, Inc., Prentice Hall and the Technology Education Network. He and his father, Dr. Harvey M. Deitel, are the world's best-selling Computer Science textbook authors.

Kate Steinbuhler, Editorial Director at Deitel & Associates, Inc. and a graduate of Boston College with majors in English and communications, served as project manager and primary author of Chapters 3, 11, 12, 17 and 20. She co-authored Chapters 1, 4, 12 and 14, and served as project manager and co-author for six business chapters in e-Business and e-Commerce for Managers' sister book, e-Business and e-Commerce How To Program. She would like to acknowledge the other members of the PACK (the PACK consists of Paul Brandano, Abbey Deitel, Christy Connolly and Kate Steinbuhler) for their hard work and devotion to the project, and extend a special thank you to Greg Friedman and Alyssa Clapp for their support. She would like to thank Dale Herbeck, Chair and Associate Professor of Communications at Boston College, who provided insights for Chapter 11.

The Deitels are co-authors of the best-selling introductory college computer-science programming language textbooks, Internet and World Wide Web How to Program and e-Business and e-Commerce How to Program. The Deitels are also co-authors the Internet and World Wide Web Programming Multimedia Cyber Classroom and the e-Business and e-Commerce Programming Multimedia Cyber Classroom. The Deitels are authors of the world's #1 selling college text books in Java, C and C++.