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E-Business and E-Commerce Management: Strategy, Implementation and Practice by Dave Chaffey — book cover

E-Business and E-Commerce Management: Strategy, Implementation and Practice

by Dave Chaffey
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Synopsis

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

About the Author, Dave Chaffey

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

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Book Details

Published
January 1, 2004
Publisher
Pearson
Format
Paperback
ISBN
9780273683780

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