Join Books.org — it's free
Home > Books > E-Business and E-Commerce Management: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice by Dave Chaffey — book cover
Business & Economics, E-Commerce

E-Business and E-Commerce Management: Strategy, Implementation and Practice

by Dave Chaffey
Write a review
Log in to track your reading progress.

Synopsis

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

About the Author, Dave Chaffey

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
March 1, 2010
Publisher
Prentice Hall
Format
Paperback
ISBN
9780273719601

More by Dave Chaffey

Internet Marketing: Strategy, Implementation and Practice
Internet Marketing: Strategy, Implementation and Practice
Total E-mail Marketing: Maximizing Your Results from Integrated e-Marketing
Total E-mail Marketing: Maximizing Your Results from Integrated e-Marketing
E-business and E-commerce Management Ebusiness and Ecommerce Management
E-business and E-commerce Management Ebusiness and Ecommerce Management
Business Information Management: Improving Performance Using Information Systems: AND Busine...
Business Information Management: Improving Performance Using Information Systems: AND Busine...
Groupware, Workflow and Intranets : Re-Engineering the Enterprise with Collaborative Software
Groupware, Workflow and Intranets : Re-Engineering the Enterprise with Collaborative Software
eMarketing eXcellence: Planning and Optimising Your Digital Marketing
eMarketing eXcellence: Planning and Optimising Your Digital Marketing
Emarketing Excellence
Emarketing Excellence
Digital Marketing
Digital Marketing
Total E-mail Marketing
Total E-mail Marketing
Chaffey: Digital Marketing 8e
Chaffey: Digital Marketing 8e

Similar books

Digital Marketing: Strategies for Online Success
Digital Marketing: Strategies for Online Success
Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts
Understanding and Profiting from Intellectual Property: A Guide for Practitioners and Analysts
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It
Multiple Streams of Internet Income : How Ordinary People Make Extraordinary Money Online
Multiple Streams of Internet Income : How Ordinary People Make Extraordinary Money Online
Problem Solver
Problem Solver
Online Success Tactics: 101 Ways to Build Your Small Business
Online Success Tactics: 101 Ways to Build Your Small Business
eBay Rescue Profit Maker
eBay Rescue Profit Maker
The Whuffie Factor: Using the Power of Social Networks to Build Your Business
The Whuffie Factor: Using the Power of Social Networks to Build Your Business
How To Make Money on Ecademy.com
How To Make Money on Ecademy.com
Myspace Music Profit Monster: Easy Online Strategies for Getting More Fans Fast
Myspace Music Profit Monster: Easy Online Strategies for Getting More Fans Fast