Overview
With millions of potential new customers and partners on the Internet, now's the time to get your business on line - and growing - with this hands-on guide to Microsoft FrontPage 2002. With it, you'll learn how to take advantage of the commerce-ready tools built into FrontPage to set up shop faster and easier - without writing a single line of code. From setting up a cart-and-checkout system to delivering top-notch customer care, you get the easy-to-follow steps, checklists, and expert recommendations you need for a successful venture that thrives on line!
DISCOVER HOW TO:
- Focus your business goals, and design your site from the customer's perspective
- Learn what key elements make your site transaction-friendly and encourage repeat business
- Use FrontPage with other Microsoft Office applications to generate great content and deliver real-time data and search capabilities
- Find free and low-cost resources - including Microsoft bCentral small business services - to help build traffic and sales
- Road-test your site before going live - learning how many seconds of download time you have before customers jump ship
- Employ the customer-service tools that build credibility and loyalty, and use feedback to fine-tune your site small-business site
Editorials
From Barnes & Noble
The Barnes & Noble ReviewThe future of e-commerce may not be with giant, venture-capital-funded "new economy" dinosaurs but with small businesses who know how to keep costs low, serve customers well, and make small, steady, growing profits. If your business has shied away from the Web (or settled for "brochureware"), maybe it's time to take another look. FrontPage 2002 offers powerful resources for building e-commerce sites, and it's now well integrated with Microsoft's bCentral services (giving you a one-stop solution for building catalogs, accepting credit cards, even managing customer relationships).
In this book, Greg Holden walks you through building and managing your e-commerce site with FrontPage 2002 and bCentral. The capabilities at your disposal would've cost thousands of dollars just two years ago -- online catalogues, software for calculating tax and shipping, community forums, and so forth. Now that they're far cheaper, Holden shows how to make the most of them.
Of course, success isn't about bells and whistles, and Holden stays focused on the fundamentals. Who are your customers? What do they want? How can you turn browsers into buyers -- and buyers into repeat customers? It can be done -- by you. With a little help from this book. (Bill Camarda)
Bill Camarda is a consultant, writer, and web/multimedia content developer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.