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Overview
Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new 'Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.Editorials
From Barnes & Noble
OK, if dot-coms are dead, what's next? Frank Fiore's e-Marketing Strategies is a concise guide to thriving in the second stage of the e-commerce revolution, when it's not enough to claim a territory: You must defend it -- or capture someone else's. Which rules apply now? How can you go beyond mere web sites to sell anything, anywhere, anytime, anyway, at any price -- or, at least, the profitable parts of all those any's? Now that you've got customers, how do you service and protect them? Simple, easy, readable, and actionable.Booknews
Proclaiming the advent of the next generation of electronic commerce, advocate Fiore sets out the rules by which managers must now position, price, and promote their companies to online consumers. All his references are Web sites. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
November 7, 2000
Publisher
Indianapolis, Ind. : Que, c2001.
Pages
310
Format
Textbook
ISBN
9780789724755