E-Commerce - Reference, Telecommunications Technology

Ebusiness Essentials Technology and Network Requirements for Mobile and Online Markets

Name: Ebusiness Essentials Technology and Network Requirements for Mobile and Online Markets
Author: Mark Norris
ISBN: 9780471521839

by Mark Norris

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Overview

eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear and practical analysis of market models it enables the reader to deploy the available and emerging technology effectively and appropriately.
In addition to the established yet equally important features such as security, payment and trust, supply chain integration and customer to supplier trade it includes:
- mBusiness covering key issues such as roving and roaming access and the technologies GPRS, UMTS and WAP
- Help for readers to formulate their own eBusiness strategy by drawing out some general principles
- Virtual mobile network operators: data extensions to the mobile switch, home and visitor location
- Analysis and real world examples of mobile services
- The technical options, impact, integration, mechanics and implications of evolving eBusiness
Primarily aimed at planners, engineers, managers and developers in the IT, multimedia and on-line industries. Recommended reading for students in computer science electrical & electronic engineering, IT and telecommunications.

About the Author, Mark Norris

MARK NORRIS is an independent consultant with over 20 years experience in software development, computer networks and telecommunications systems. Over this time he has managed dozens of projects to completion, from the small to the multi-million pound, multi-site, and has worked for periods in Australia, Europe and Japan. He has published widely over the last ten years with a number of books on software engineering, computing, project and technology management, communications and network technologies. He lectures on network and computing issues, has contributed to references such as Encarta, is a visiting professor at the University of Ulster, and is a fellow of the IEE.
STEVE WEST leads the development of BT's eBusiness products, and has over 15 years experience in communications, software and information technology. He has worked on a variety of projects, including the management of BT's work within the Open group and generation of corporate IT strategy. Steve co-authored one of the existing books in the Wiley/BT series, Media engineering, with Mark Norris.

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Editorials

From The Critics

Explores both basic technical aspects and the business model of buying and selling products over the Internet. The British authors introduce some mechanisms, ideas, and techniques for addressing issues of security, catalog design, product presentation, billing, and supply chain automation. The second edition adds a section on mobile data access. Annotation c. Book News, Inc., Portland, OR

From the Publisher

this is required reading from anyone who tries to keep up with all the developments in this fast moving world." (Teleworker, March 2001)

"...an excellent undergraduate textbook for introductory courses in electronic commerce...the authors deftly juggle in providing technical knowledge to both professional and general audience...I have to applaud their success in maintaining a balance..." (Telematics and Informatics, Vol.19, 2002)