Overview
Proven ways to harness the power of technology and the Internet. Technology has leveled the playing field for small businesses, playing a significant role in their growth over the past decade. eBusiness Technology Kit For Dummies guides readers, step-by-step, through the maze of computers, e-mail, and the Internet and shows how to use technology to help any business succeed. It includes a CD-ROM disk filled with interactive software, templates, and samples. The book offers guidance on such topics as:
- How to use the Internet and e-mail effectively to build a business
- The 10 common mistakes business owners make when it comes to today's technology
- How to incorporate a technology strategy into a business plan
- Learning to plan for cost and execution of technology
- How to deal with technology consultants
About the Authors:
Kathleen Allen, Ph.D. (Los Angeles, California), a professor of entrepreneurship at the University of Southern California, is the author of Entrepreneurship For Dummies and coauthor of The Complete MBA For Dummies. She has also written articles for magazines and newspapers such as The New York Times, the Los Angeles Times, and Los Angeles Business Journal.
Jon Weisner (Sherman Oaks, California), has over 10 years of experience in the computer field working in studio, production, and corporate environments.