Effective Communication for Colleges

Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention — and promote more effective communication skills.

Brantley and Miller's college text presents the Communication-by- Objectives (CBO) approach to effective communication with diverse audiences, whether the message is written or spoken, formal or informal, paper-based or electronic. The spiral-bound tenth edition combines a text, workbook, grammar, and format reference in one package, featuring expanded proposal coverage; additional e-mail coverage and Internet search activities; and updated examples, case studies, exercises, and activities. The accompanying CD-ROM contains chapter review questions and additional case studies. Annotation ©2004 Book News, Inc., Portland, OR

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New edition of a text that presents a three-step approach for achieving successful communication in today's workplace. The principles and strategies cover how to execute messages for both print and electronic transmission, as well as how to facilitate communication with diverse audiences. In the 11 chapters, Brantley (president, Innovative Training Team) and Miller (business and graphic arts, Milwaukee Area Technical College) discuss the communication cycle; elements of effective messages; the communication-by-objectives approach (planning, composing, and completing a message); electronic technology; good, neutral, persuasive, and bad news messages; job searches, resum<'e>s, and cover letters; applications, interviews, and follow-up; visuals, presentations, and instructions; and reports in the workplace. Spiral binding. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Dr. Clarice Pennebaker Brantley frequently conducts seminars at state, regional, and national meetings. She taught communication and other business-related courses for 37 years at the secondary, postsecondary, and university levels. She co-authors "Communication Tidbits and Hotlinks," a regular column in the electronic journal, The Balance Sheet. Dr. Brantley and Michele Goulet Miller also wrote The Basics: English. Among her publications are chapters titled "Listening" in the 2005 NBEA Yearbook and "Commun

Michele Goulet Miller teaches a variety of business-related courses, including business communication, software applications, and medical office courses, at Milwaukee Area Technical College. In addition to teaching responsibilities, she works closely with employers to establish onsite experiences for students in certificate and associate degree programs. She is actively involved in program development based on daily experiences with the employment community in Southeastern Wisconsin.

Ms. Miller also co-authors The Basics: English with Dr. Clarice Pennebaker Brantley and Effective English for Colleges with Dr. Jack Hulbert. She currently co-authors Communication Tidbits and Hotlinks? and is a past co-author of GrammarLinks, both regular features in the electronic journal, The Balance Sheet.

Ms. Miller's professional memberships include National Business Education Association, International Society for Business Education, and Association for Business Communication.

As a committed parent and community member, Ms. Miller has chaired fundraising events and has served on the boards of a local humane society and a nursery school in the Milwaukee area. She regularly volunteers in the community.

Michele Goulet Miller received a bachelor's degree in business education from Western Michigan University. She received a master's degree in business education from the University of Wisconsin, Whitewater, and a master's degree in educational administration and supervision from the University of Wisconsin, Milwaukee.