Radio Technology - General & Miscellaneous, Television - Reference, Radio Plays & Programs, Television Broadcasting - Social Aspects
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Overview
Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.
Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.
Book Details
Published
August 31, 1992
Publisher
Focal Press
Pages
128
Format
Paperback
ISBN
9780240800660