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Overview
A practical and well-balanced look at the opportunities and pitfalls ahead in emerging markets
"Jeffrey Hooke has taken his years of experience in the field and produced a thoughtful and realistic guide to the business challenges of emerging markets. It is valuable reading for all who seek to do business in these economies."-James A. Harmon, former Chairman and President of the Export-Import Bank of the United States
"Besides its insightful anecdotes about what it takes to do business and invest in the emerging markets, this book provides the reader with a solid foundation and practical guidelines to approach these markets with the requisite understanding of its hidden risks and opportunities. It is a must-read for neophytes and all those investors and decision-makers who intend to make these markets an integral part of their professional surroundings."-Andre J. Cracco, Director, Corporate Finance Services, World Bank Group
"Eureka! A hard-biting account of many business realities in emerging markets. A must-read before you cross the border."-Andrea M. Esposito, Director, Standard & Poor's
"An integral guide to the emerging markets. This book provides the reader with essential insights into the risks and opportunities of new economies."-James J. Wallace Jr., Executive Vice President, Bank of Tokyo-Mitsubishi
Synopsis
The ins and outs of emerging markets
Emerging markets are an integral part of the global business scene. The 1997 Asian meltdown and the Russian debt default scared investors, but as the developed market becomes more competitive, investors seek returns elsewhere. Destined to become a standard in the field, Emerging Markets fills the niche for a balanced evaluation of the investment opportunities in the riskiest markets in the world. This practical guide covers what an emerging market is, why corporations and investors should or should not invest in them, and what the risks are. Jeffrey Hook's new book is ideal for corporations and investors who are looking at emerging markets as a means to improve investment returns, expand into new economies, or diversify their portfolios.
Booknews
Written by an investment banker, this text explores the repeating patterns of business behavior and market conditions in developing countries. The text is designed to help businesses, lenders, and investors make decisions regarding involvement in new markets. Coverage includes, for example, reasons for U.S. firms to avoid emerging markets; portfolio investment; and doing business in Latin America, Asia, Eastern Europe, and Africa. Annotation c. Book News, Inc., Portland, OR (booknews.com)