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Synopsis
This reprint of a 1990 handbook (Prentice Hall), presented with a new preface and epilogue, focuses on building and operating rapid-growth companies based on new technological or marketing data. Baty and Blake's advice—from their years of experience as entrepreneurs and educators—asserts that while the environment may change, basic demands for becoming an entrepreneur stay the same. Topics include balancing risks and rewards, looking for ideas, finding venture capital, selecting a bank, dealing with audits, marketing, and going international. Annotation (c)2003 Book News, Inc., Portland, OR