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Synopsis
Assuming no prior mathematical knowledge, this approachable and straightforward text covers the essential mathematical skills needed by business and management students at undergraduate and MBA level. Clare Morris uses a clear and informal narrative style with examples painlessly leading the reader through basic mathematical principles. Exercises and activities enable students to check their learning and reflect on their progress and understanding. Providing a supportive learning environment which minimizes students' fear of mathematics, Essential Mathematics for Business and Management includes: u Chapters on Mathematics in Business and Solving Practical Problems highlighting important learning techniques and demonstrating different approaches to implementing theory in practice. u Business examples and quotations to keep students' interest and emphasize the competitive advantage that can be gained by business professionals who improve their mathematical skills. u Reflective and critical learning points to encourage students to consider their own approach to mathematics. u "For Excel users" sections illustrating how spreadsheet functions and capabilities relate to theory. Online lecturer support includes PowerPoint lecture slides and additional questions for class use.
Companion Website: http://www.palgrave.com/business/morris/index.html