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Business Bibliography, Marketing - Professional & Reference, Market Research, Business Research
Essential Readings in Marketing by Leigh McAlister — book cover

Essential Readings in Marketing

by Leigh McAlister, Ross Rizley, Marketing Science Institute Staff (Contribution by), Ruth Bolton
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Book Details

Published
January 1, 2006
Publisher
Cambridge, MA : Marketing Science Institute, c2006.
Pages
196
Format
Hardcover
ISBN
9780965711456

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The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability

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