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Estrategia Competitiva - Tecnicas Para El Analisis by Michael E. Porter — book cover

Estrategia Competitiva - Tecnicas Para El Analisis

by Michael E. Porter
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Synopsis

Éste es un libro pionero en acercar el pensamiento económico a los líderes de empresa y proporcionar a la estrategia de negocios una fundamentación firme en la teoría económica. En esta obra, Porter analiza cinco factores para evaluar las características de un sector industrial desde la perspectiva de la competencia 'facili

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Book Details

Published
October 1, 2000
Publisher
Cecsa
Pages
389
ISBN
9789682611841

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