Join Books.org — it's free

Economic Integration, General Economic Policies, European Economic Community/European Union - International Business, Competition - Economics, Industrial Policies, Economic Policies in Europe, European Union & E.E.C. - Politics & Government, Business - Ge
European Business by Steve Johnson β€” book cover

European Business

by Steve Johnson
Write a review
Log in to track your reading progress.

Overview

Written in a lively and accessible style with illustrative case studies throughout, this book reflects the key issues that the reader should be aware of when seeking employment in the European commercial arena. Johnson and Turner examine the increasing impact of the European Union on the European business environment, addressing the core challenges facing businesses in the formative years of the new century. By focusing on the links between the processes of globalization and regional economic regeneration, the authors offer a unique insight into European policy from a change perspective.

About the Author, Steve Johnson

Debra Johnson is Lecturer in European and International Business in the Marketing and Business Strategy department at the University of Hull, UK

Colin Turner is Head of the Department of Business at the School of Management and Languages at Heriot Watt University, UK

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
October 11, 2006
Publisher
Taylor & Francis, Inc.
Pages
480
ISBN
9780203696927

More by Steve Johnson

Similar books