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Exploring Marketing Research by William G. Zikmund — book cover

Exploring Marketing Research

by William G. Zikmund
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Book Details

Published
May 1, 1991
Publisher
Fort Worth, Tex. : Dryden Press, c1991.
Format
Hardcover
ISBN
9780030515620

More by William G. Zikmund

Business Research Methods (with Web Surveyor Certificate and InfoTrac )
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Essentials of Marketing Research
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Marketing Third Edition Text and Study Guide Set
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