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Overview
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities.
Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Synopsis
Fashion as Communication clearly analyses how fashion and clothing have been understood as a modern and postmodern phenomenom.
Drawing on the theoretical approaches to culture, in particular those of Simmel, Derrida, Baudrillard and Jameson the author assesses the consequences of postmodernism for fashion as a mode of communication.