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The Fast Forward MBA in Technology Management brings you the information you need when you need it most-now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of one of today's leading experts on information technology (IT). In short, lively segments using real-world examples, it delivers the facts you need to navigate complex IT issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, perspectives from industry luminaries, and warnings on how to avoid pitfalls. Here are all the tools you need to make technology work for you and your company. Find out:
* Which technologies are most important in running a business today
* How to manage the use and direction of your company's technology choices
* Ways to measure workplace performance with IT
* How leading companies use and manage technology
* And much more The Portable MBA From the creators of the bestselling Portable MBA series comes The Fast Forward MBA.
* A quick way to brush up on new ideas
* An easy-to-use format that fits in any briefcase
* Real-world information that you can put to use now!
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Petrozzo, a technology expert and principal at Morgan Stanley Dean Witter & Co., provides managers with a realistic picture of current and emerging information technology (IT). With narration by Meredith MacRae and others, this book focuses on the integration of IT in key processes, administration, the total cost of ownership of IT, how to use and manage IT tools, and navigating across the shifting waves of never-ending upgrades. Real-world examples of stellar companies making the best of this very expensive component of business add value to this useful tool. The program is targeted to CEOs of small to medium-sized businesses struggling to find a way to assure their precious capital is most wisely invested in information resources. As the idea of electronic commerce rapidly moves from an option to a mandate, many CEOs will find the guidelines and strategies here valuable in better understanding IT and how to make it suit their long-term bottom-line goals. Highly recommended for all public libraries.--Dale Farris, Groves, TX Copyright 1999 Cahners Business Information.
