Financial and Managerial Accounting

Wild’s Financial and Managerial Accounting responds to the market’s request for a single book with balanced financial and managerial content (~50/50) that has a corporate approach throughout. With numerous innovative features, the authors focus on “Three C’s”:

• Clear presentation of accounting concepts,
• Concise coverage to help students focus on important material, and
• Cutting-edge technology to engage students and improve their chances for success.

The authors provide a balance of small and large business examples, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures. Technology tools, such as Connect and Carol Yacht’s General Ledger and Peachtree software, provide students with further advantages as they learn, as well as apply, key accounting concepts and methods.

Wild’s Financial and Managerial Accounting responds to the market’s request for a single book with balanced financial and managerial content (~50/50) that has a corporate approach throughout. With numerous innovative features, the authors focus on “Three C’s”:

• Clear presentation of accounting concepts,
• Concise coverage to help students focus on important material, and
• Cutting-edge technology to engage students and improve their chances for success.

The authors provide a balance of small and large business examples, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures. Technology tools, such as Connect and Carol Yacht’s General Ledger and Peachtree software, provide students with further advantages as they learn, as well as apply, key accounting concepts and methods.

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.