Fundamentals of Creative Design

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or " fundamental, " uses detailed diagrammatic explanations to help students understand the basics. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities.

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.