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Synopsis
The key to successful fundraising is rigorous strategic planning and this title, aimed at all serious fundraisers, provides a background to the whole Fundraising series. The second edition draws on examples such as the NSPCC Full Stop campaign, to further clarify the principles and process of strategy and demonstrate its place in fundraising campaigns.Book Details
Published
December 9, 2002
Publisher
Directory of Social Change
Pages
160
Format
Paperback
ISBN
9781903991220