Futurescope

Publishers Weekly - Publisher's Weekly

Business writer Cappo embarks on the perilous task of forecasting America's next decade, alerting readers to opportunities and pitfalls that await them. First, he forecasts demographic trends such as the graying of America, slowing population growth and increased immigration. Then he turns to the job market. In the 1990s those with a college degree can look forward to a bright future. Rising professions include computer programming, robotics, specialty retailing and personal services of all types. The bad news for those without a college education is that jobs in manufacturing will continue to dwindle. Cappo predicts that more adults will choose to live alone and that women will make substantial strides toward equality in the job market. New marketing opportunities include an increased demand for convenience foods, maid services and child care. Consumers sated with possessions now seek novel experiences, which is good news for the travel industry, theme parks and suppliers of hobby items. Cappo's breezy style makes the book fun to read, but it should be taken with a grain of salt. (Nov.)

Booknews

Cappo is a businessman (Crain Communications), publisher (Advertising Age), and columnist (Crain's Chicago Business). He comments on demographic and economic trends and on social policy. No bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)