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Overview
Explore the most up-to-date research in the field of strategic management.Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.
Synopsis
Gaining and Sustaining Competitive Advantage provides readers with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world.
The Logic of Strategic Analysis; Introduction: What Is Strategy?; Firm Performance and Competitive Advantage; Evaluating Environmental Threats; Evaluating Environmental Opportunities; Evaluating Firm Strengths and Weaknesses: The Resource-Based View; Business Strategies; Cost Leadership; Product Differentiation; Flexibility: Real Options Analysis Under Risk and Uncertainty; Tacit Collusion: Cooperation to Reduce Competition; Corporate Strategies; Vertical Integration Strategies; Diversification Strategies; Implementing Corporate Diversification; Strategic Alliances; Merger and Acquisition Strategies; International Strategies
For professionals in the field of strategic planning, marketing research or consulting.