Agricultural & Food Processing Machinery, Farm and Agricultural Equipment, Agricultural Technology & Equipment, Agricultural Industries - History
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Overview
Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America's oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company's four sustaining values—quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizationsEditorials
Hammer
"In this age of overnight successes and failures, it is awe-inspiring to realize that John Deere has been doing business since 1837. The principles and values that have made this company great and have enabled it to endure are as relevant in the 21st century as they were in the 19th:quality, innovation, integrity, and commitment. Illuminating and entertaining, this is a wonderful book about a wonderful company." ----Dr. Michael Hammer, Author of Reengineering the Corporation: A Manifesto for Business RevolutionBook Details
Published
July 1, 2001
Publisher
Deere & Co
Pages
286
Format
Hardcover
ISBN
9780866912761