Business Biography, Technology Industries, Management & Leadership

Get Better or Get Beaten

Name: Get Better or Get Beaten
Author: Slater
ISBN: 9780786302352

by Slater

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Overview

GE's John F. Welch knows a thing or two about change, about management, about getting things done. In 1981, when Welch took over as CEO, GE was only 10th in market value among American public companies. By 1993, GE sales had surged to $60.6 billion and the company was sharing the market lead with the likes of Exxon and AT&T. How did Jack Welch do it? The answer: Welch implemented a tough but flexible agenda that contained some of the very best business ideas corporate America had ever seen. What if you could take some of those ideas and apply them to your own corporation, your own management style? What if you knew the secret to Jack Welch's success? Get Better or Get Beaten! examines 31 of those secrets in a fast-paced, easy-to-digest format that reads like a "manager's little instruction book." Here are the personal beliefs, bywords, principles, and techniques that helped Jack Welch become the most respected CEO in America.

General Electric's Jack Welch--a.k.a. "Neutron Jack" and "The Toughest Boss in America"--is as notorious as he is respected. Now readers can tap the source of Welch's courage, innovation, and success, in this guide that reads like a manager's "little instruction book."

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Editorials

Library Journal

Slater's second book on General Electric's chief executive officer Jack Welch in a little over a year appears to be based on his reseach for the previous work, The New GE: How Jack Welch Revived an American Institution LJ 10/1/92. Slater's intent is to create a ``manager's little instruction book'' from 31 of Welch's ``secrets.'' These ``secrets,'' e.g., aphorisms such as ``managing less is managing better'' and ``go for the quantum leap,'' are marginally interesting insights into Welch. Often, direct quotes from Welch are used to explain what he means, but the ``secrets'' are not fully developed. If one wants to understand Welch better, Noel Tichy's Control Your Destiny or Someone Else Will LJ 1/93 is probably a better book. Recommended only for comprehensive collections.-- Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.