Glamour System

In the course of the twentieth century, glamor has been associated primarily with the cinema and its stars, though fashion, "high society", popular music, shopping, glossy magazines, and advertising have all sought to harness its allure. Yet few people know anything of the origins or uses of the aura of excitement that are associated with glamour. The authors trace the history and current power of glamor as a language of visual seduction.

The first systematic view of the origins, history and varieties of glamor.

STEPHEN GUNDLE is Professor of Italian Cultural History at Royal Holloway, University of London. CLINO CASTELLI is a professional designer based in Milan, Italy, and the founder of Castelli Design Milano.