Business & Economics, Management Science
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Synopsis
This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Ltd., Eastman Kodak Singapore and The US Department of Environment. It meets the growing demand for cases in logistics and supply chain management that bridge the gap between theory and practice.Book Details
Published
December 19, 1996
Publisher
Thomson Learning
Pages
400
Format
Paperback
ISBN
9781861523952