Global Communication: Theories, Stakeholders, and Trends

Global Communication is the definitive text on multinational communication and media conglomerates and explores how global media, particularly CNN, the BBC, Euronews, and Al-Jazeera, influence audiences and policymakers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. His thoroughly revised new edition identifies the major trends currently influencing global communication and media and examines structural issues using world system theory and electronic colonialism theory.

With four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, the third edition of this major text provides fresh insights into global communication and media and includes discussions of Google, social networking, blogging, and the issues framing the global war on terrorism.

Global Communication is the definitive text on multinational communication and media conglomerates and explores how global media, particularly CNN, the BBC, Euronews, and Al-Jazeera, influence audiences and policymakers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. His thoroughly revised new edition identifies the major trends currently influencing global communication and media and examines structural issues using world system theory and electronic colonialism theory.

With four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, the third edition of this major text provides fresh insights into global communication and media and includes discussions of Google, social networking, blogging, and the issues framing the global war on terrorism.

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.