International & Foreign Business Enterprises - General & Miscellaneous, Globalization, Strategies for Managers, International Management

Global Strategic Management

Name: Global Strategic Management
Author: Philippe Lasserre
ISBN: 9780230293816

by Philippe Lasserre

Write a review

Overview

The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text.

About the Author, Philippe Lasserre

PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books, including Strategies for Asia Pacific, with Hellmut Schutte (Palgrave Macmillan).