Technological Innovations & Transferance, Industry - Macroeconomics, Economic & Industrial Aspects of Technology, Research & Development - General & Miscellaneous
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Overview
In Going for Growth, John Buckley, Group Head of PA Consulting Group's Global Technology Division, presents a vastly different picture of R & D. Used correctly, Buckley shows, R & D can be a powerful enabler, a technology exploiter, and a market-savvy operation that gives you the product improvements you need now, as well as the breakthrough products you'll need in the future to satisfy customer demand. How can you make this vision of R & D a reality? The right place to start is the author's practical, proven strategy for making the most of your R & D department's revenue- and profit-producing capabilities. From his experience working with colleagues and for clients at PA Consulting Group, Buckley has arrived at a simple, yet compelling conclusion: Research and development must be effectively managed to grow the business and increase shareholder value by delivering timely, high-quality, cost-effective products to meet the business and marketing objectives of the firm. This is only possible if driven by the chief executive and understood and supported by the rest of the firm.Book Details
Published
July 1, 1996
Publisher
McGraw-Hill Inc.,US
Pages
160
Format
Hardcover
ISBN
9780070087811