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Overview
In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.
Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.
Synopsis
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.
Editorials
From the Publisher
"In this resource guide, Awe (university libraries, U. of New Mexico) outlines how small and medium-sized business owners can become global companies. She explains the reasons to get involved in international trade, and annotates resources on the advantages and disadvantages of international business, information gathering, the importance of
business, export, marketing plans, international selling, and using the internet to sell globally, as well as explaining these topics and how to write a business plan, analyze the competition and the market, find foreign customers, and set up and manage a global business."
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Reference & Research Book News
"Going Global is highly recommended to all business collections in academic and larger public libraries. It not only should serve as a practical guide for practitioners but also to faculty and students of business and to librarians building a collection on international entrepreneurship and global business strategies."
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ARBAonline
". ..a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market. This easy-to-use source book provides in-depth information on a variety of topics including risks of international expansion, research and information gathering, market research, exporting/importing, e-commerce, and business planning. . . . Highly recommended. General readers and professionals/practitioners."
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Choice