General & Miscellaneous Artisitic Techniques, Graphic Design - General & Miscellaneous, Graphic Design - Typography
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Overview
Production savvy can make the difference between a high-quality, cost-effective print job and a frustrating, expensive nightmare. This comprehensive guide delivers essential production information with full-color illustrations and clear language designers can easily understand.From definitions of useful terms to discussions of professional relationships, Constance Sidles, "Tech Tips" columnist for How magazine, shares the critical information needed to create production-friendly design, including:
-- how to develop a comprehensive spec sheet for the printer
-- the 10 commandments of producing prepress files
-- what designers need to know about digital proofs
-- how to choose the best quality paper for every job
-- the pros and cons of soy-based inks
-- designing for binding
-- how to get accurate colors every time
-- how to read color bars.
Editorials
Booknews
This guide to understanding the technicalities of print production includes information on developing a comprehensive spec sheet for a printer, producing pre-press files, choosing the right paper, learning to read color bars, designing for binding, and achieving desired colors. The presentation is clear and attractive, with many color photos to illustrate rights and wrongs. Annotation c. by Book News, Inc., Portland, Or.Book Details
Published
April 1, 1999
Publisher
North Light Books
Pages
144
Format
Paperback
ISBN
9780891348382