Synopsis
He started his career with almost nothing but his own imagination - and ever since he's been challenging conventional wisdom. In this extraordinary audio program Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money - but only by you.
Listen in as Paul Hawken explores:
THE IDEA: If people snicker at your idea, you're probably on the right track.
RISKS: The purpose of business is not to take risks - but to get something done.
CAPITAL: For a small business, too much money is worse than too little.
PROBLEMS: Problems are a part of every business. They are actually opportunities in disguise.
Here is a detailed, revolutionary guide which explains how to: START YOUR OWN BUSINESS, CHOOSE A PRODUCT OR A SERVICE TO SELL, KEEP A GROWING BUSINESS HEALTHY. For anyone interested in business today, here is the program that spells out the principles of success in a whole new...
Irene Hurst - WomanSource Catalog & Review: Tools for Connecting the Community for Women
Creativity is probably one of the most important characteristics shared by the most successful entrepreneurs. In this book, Paul Hawken tells interesting stories about the creative strategies employed by successful business owners. Most successful entrepreneurs are not conventional, and neither is this book. He talks about entrepreneurs as risk-avoiders rather than risk-takers, about the necessity and even desirability of "problems," and about the paramount importance of customer relations. The goal of Paul's company is to create customer service that is not just the best, but legendary. This is where small business can compete with the big players in the market. Be brave, creative and non-conventional.