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Guerrilla Marketing for Nonprofits by Jay Conrad Levinson — book cover

Guerrilla Marketing for Nonprofits

by Jay Conrad Levinson, Chris Forbes, Frank Adkins
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Overview

Learn the Seven Golden Rules of fundraising success!

Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money!

“Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!”

—Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause.

“Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.”

— Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair,

American Marketing Association, Nonprofit Special Interest Group

“Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.”

—Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Synopsis

Learn the Seven Golden Rules of fundraising success!

Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money!

“Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!”

—Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause.

“Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.”

— Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair,

American Marketing Association, Nonprofit Special Interest Group

“Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.”

—Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

About the Author, Jay Conrad Levinson

Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com

Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer

Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members

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Book Details

Published
June 1, 2010
Publisher
Entrepreneur Press
Pages
256
Format
Paperback
ISBN
9781599183749

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