General & Miscellaneous Crafts & Hobbies, Papercrafts, Other Artistic Techniques, Graphic Arts & Book Design - History
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Overview
A thorough how-to book that encompasses basic instruction,through an intermediate stage,to a professional level. The book traces the development of letters from Roman capitals to metal type and the type selections shown are the highest quality. The book is both a reference and a practical workbook,giving beginning students the essentials and helping professionals to find good design solutions and create the kind of design that will sell.Synopsis
A thorough how-to book that encompasses basic instruction, through an intermediate stage, to a professional level. The book traces the development of letters from Roman capitals to metal type and the type selections shown are the highest quality. The book is both a reference and a practical workbook, giving beginning students the essentials and helping professionals to find good design solutions and create the kind of design that will sell.Editorials
Library Journal
This translation of the sixth edition of Schrift und Scrieben (Fachbuchverlag GmnH Keipzig, 1986) is not a how-to guide to calligraphy but rather a study of the anatomy of letters, typography, and the aesthetics of composition. While the author states that the introductory chapters are focused on the beginner, graphic arts students rather than hobbyists will appreciate the advice on the basic elements of design and the series of artistic exercises. Information for advanced students deals with the development of letters from Roman monumental capitals to 19th-century display styles. Full alphabets are supplied for more than 100 typefaces. For inspiration, numerous applications of type and lettering in the graphic arts, crafts, and architecture are provided. Recommended for specialized collections frequented by art professionals and students.-- Judith Yankielun Lind, Roseland Free P.L., N.J.Booknews
An introduction and reference to the principles of type and lettering for anyone who uses or designs written text, including desktop publishers, graphic designers, and calligraphers. The short course, with graded exercises, is illustrated with models of forms and styles, and photographs of their use in posters, packaging, books, and other contexts. Also covers page design. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
May 1, 1992
Publisher
McGraw-Hill Companies, The
Pages
256
Format
Paperback
ISBN
9780070358065