Fashion & Costume - Menswear, Consumer Behavior, Advertising Industries, Great Britain - International Business, Apparel & Footware Industries, Advertising - Products & Services, Advertising - History & Criticism, Mass Media - Europe
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Overview
Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The author skillfully investigates the development of this "new man" imagery and its relationship to contemporary formations of masculinity and masculine culture. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of cultural, media, and gender studies.Synopsis
Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The author skillfully investigates the development of this "new man" imagery and its relationship to contemporary formations of masculinity and masculine culture. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of cultural, media, and gender studies.
Book Details
Published
September 1, 1996
Publisher
Palgrave Macmillan
Pages
252
Format
Paperback
ISBN
9780312163334