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Overview
Strategic planning remains an important and frequently used management tool. A sound strategic plan helps hospitals and systems cope with the variety of contingencies that arise in the dynamic healthcare environment.Healthcare Strategic Planning provides you with practical guidance to address near-term pressures as well as to achieve long-term goals. Descriptions, examples, and guidelines will lead you step by step through a proven strategic planning process.
Strategic planning in the healthcare environment has evolved significantly since the first edition of this book was published. This edition invigorates the discussion with many new ideas and additional information.
This edition includes new or expanded information about the following:
• The leadership role of the CEO in strategic planning
• The facilitator's role in strategic planning
• The data needs for creating an environmental assessment
• Developing mission, vision, strategy, and values statements
• Defining the critical strategic issues
• The transition from planning to implementation
• Communicating and rolling out the plan's findings and recommendations
• Conducting an annual strategic plan update
• Establishing strategic planning as an ongoing management process
• Encouraging more farsightedness, creativity, and responsiveness to change
Synopsis
Strategic planning is an important management tool, especially in an era of uncertainty. A sound strategic plan helps healthcare organizations thrive in dynamic environments and adapt as market conditions change.
This new edition of Healthcare Strategic Planning provides the reader with practical guidance and expert insights for addressing near-term pressures, achieving long-term goals, and managing pitfalls that can derail effective planning. Descriptions, examples, and guidelines lead the reader step-by-step through a proven strategic planning process.
Strategic planning in the healthcare environment has evolved since the previous editions of this book were published. This edition reinvigorates the discussion with many new ideas and additional information on contemporary strategic planning.
Instructor Resources: PowerPoint slides of the exhibits.
Editorials
From The Critics
Reviewer: Robin T Reesal, MD(Southwest Behavioral Health Services)Description: This update of a 2005 book on strategic planning in healthcare is concise and easy to read, remaining true to the spirit of its predecessors.
Purpose: The purpose is to provide a practical approach to the role of strategic planning in healthcare by looking at the relevance, advantages, shortcomings, and fixes for healthcare plans.
Audience: The intended audience is healthcare executives and managers. The author is a healthcare strategist who works as a consultant in this field.
Features: The book focuses on strategic planning in terms of importance, definition, planning, set up, execution, and maintenance. It distills the relevant concepts for easy application while emphasizing the dynamic nature of strategic plans. This book coalesces around concepts from many experts in a useful way. Each topic is supported by the relevant literature and refreshingly avoids the pitfall of an exhaustive, irrelevant literature review. The frank discussion about the perceived shortcomings of healthcare strategic planning is balanced and solution-oriented. The book presents in the information using a combination of text and bulleted format, and makes use of multiple graphs, tables, diagrams, and flow charts, referred to as exhibits, to reinforce concepts. The exhibits are cogent and consistent with the text. The lack of color diminishes the effectiveness of some pie charts while some exhibits are dense with information in an attempt to present all the data on one page. However, the author offers the opportunity to obtain the PowerPoint presentation for noncommercial use. In that way, the book can be seen as an accompanying backdrop to a PowerPoint oral presentation.
Assessment: This is a practical, concise, relevant, and easy-to-read book with evidence-based content. It is a useful guide for healthcare managers and executives.