Literary Collections

Hidden Value: Profiting from the Intellectual Property Economy

Name: Hidden Value: Profiting from the Intellectual Property Economy
Author: Bruce Berman
ISBN: 9781855647497

by Bruce Berman

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Synopsis

Hidden Value describes in detail why there is a movement of market value from one industry player to another and helps the reader to evaluate why amazon.com can have a greater market capitalization than Texaco. The book addresses the Wall Street side of the intellectual property equation. Its central what does identifying, understanding and conveying IP mean to company profitability and market value Hidden Value explores the best ways in which to increase the value of, and manage, crucial trademark, patent and copyright assets. Hidden Value is the only publication in which key IP owners, industry leaders and decision-makers have been brought together with lawyers and accountants to address one of the most important issues facing business leaders at the beginning of the new millennium.